Is your baby a nerd?

The genetics are there and the nurture situation isn't much better. So why fight it? Nerd up the nursery!

Nerdy Baby is a line of whimsical, adorable artwork and gifts based on serious science concepts. We started out in 2005 as a small Etsy shop and quickly became a top seller in the children's category. "Well heck!" we thought, "People like what we like. Let's make more!" So in the middle of the worst recession of our lifetime, we formally launched Nerdy Baby as a fancy proper LLC and expanded to include production lines of books, print sets, textiles, magnetic play sets and jewelry.

Look for us on ThinkGeek.com and in this season's UncommonGoods catalog. There's also a Facebook thing where you can see what we're working on.